Radical Road Brewing Co.
Simon & Julian - along with the most motivated team we have ever met - bring professionalism and dedication to a new level! Their outstanding craft beer is made on site and available at both The LCBO and Beer Store. Match that to innovative branding and marketing - you have a venerable company.
For this project Rimmi Design was recruited to create a cinematic promotional video for use on web, social media, and for internal promotional use.
Using a combination of BlackMagic footage, Canon 5Dmiv, and a splash of after effects we produced this:
By utilizing fast cuts (Edgar Wright style), combinations of wide and macro shots to capture action, and interesting sound design, we were able to create a fast and punchy promo that captures the character of Radical Road Brewing Company!
Maybe we could take photos too..
While on set shooting the promotional, we thought ‘hey, since we’re here, why not shoot a few product shots?’.
The result was some great exterior shots of the building bathed in streetlight and obscured by snow. We also captured some of the new beers on the warm tones of the beautiful Radical Road bar counter top!